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The Future of Marketing Starts Here.

Register to Attend
the Revolution

and win a chance to skydive with Redbull athletes.

Park Plaza Westminster, London | October 15th - 17th, 2018

Industry Experts
Industry Experts
Industry Experts

The Future of Marketing Starts Here.

Learn From Industry Experts
and Our Customers

Strategy. Technology. Solutions. Creative & Content.

Park Plaza Westminster, London | October 15th - 17th, 2018

Marketing Conference
Marketing Conference
Marketing Conference

The Future of Marketing Starts Here.

The Marketing Conference
You Can Not Miss


Park Plaza Westminster, London | October 15th - 17th, 2018

Why Attend Emarsys Revolution?


The Future of Marketing

All focused on the future of marketing, our interactive live sessions and hands-on training labs are designed to push attendees to rethink their marketing strategies. We’ll dive into shifting consumer habits and expectations and how brands can use AI, personalisation, and omnichannel strategies to push boundaries and provide unforgettable customer experiences.


Learn & Be Inspired

Get away from your day-to-day activities and open your mind to new possibilities and strategies for your brand. Choose from more than 45 sessions and hands-on labs across 4 learning tracks – Strategy, Creative & Content, Technology, and Solutions. Hear from industry experts, our top customers, and partners from Google, Facebook, Forrester, Unruly, and more.


Great Networking

As a global brand, we have connections from all over the world. Revolution gives us a chance to invite them all to converge in one location for an action-packed event. With plenty of opportunities for networking, you’ll get the chance to meet marketers and marketing leaders from all walks of life and connect on day-to-day strategies. You’ll talk shop, learn from each other, and in some cases, make connections that last a lifetime!


Win Unforgettable Prizes

Ready for a little adventure? Soul Flyers is offering a once in a lifetime opportunity for Revolution attendees. Guests who attend all three days of Revolution (and are present on the last day) will be entered in for a chance to win a sky diving prize with Soul Flyers in the Summer of 2019. When (or where) else will you get the chance to fly with World Record holders and Red Bull Affiliated athletes?


Jo Malone

CBE, Founder of Jo Malone, Author

Jo Loves

Jo Malone has been described as an "English scent maverick" and the woman responsible for creating some of the world's most loved fragrances.

Originally a facial therapist, Jo fell in love with fragrance while working from her discreet skin care clinic which she set up from her London home. Discovering an instinctual talent for creating scented products by hand in her kitchen, word of her exceptional positions quickly spread and soon Jo was unable to keep up with demand. From these artisan beginnings, Jo launched her first brand, Jo Malone London, which gained cult status around the world.

In 1999, Jo sold the business to Estée Lauder Companies and remained creative director until she left in 2006.

In November 2011, five years after leaving Jo Malone London, she launched her new brand Jo Loves to global anticipation and in 2014, Jo opened the first Jo Loves store in Belgravia's Elizabeth Street, where coincidentally she began her career as a sixteen year old florist. Bottling her undeniable desire to create beautiful and unexpected fragrances, pioneering new products and entertaining experiences, Jo Loves embodies integrity, creativity, and innovation.

Recognised for her industry expertise, Jo regularly shares her brand building experience with audiences around the world, highlighting her entrepreneurial journey and how she intends to change the way the world wears fragrance for a second time. Jo was awarded a CBE in the June 2018 Queen's Birthday Honours List for her services to the British Economy and the GREAT Britain campaign, which promotes British creativity and industry on the international stage. She also contributes to consumer publications in addition to regular radio and TV appearances. Jo's autobiographic "My Story" is published by Simon & Schuster.

Ashwin Ram

AI, Researcher, Entrepreneur, Technical Director of AI


Dr. Ashwin Ram is Technical Director in the Office of the CTO for Google Cloud. He focuses on bringing Google AI to the world through deep personalised engagement with the leadership of top companies to reimagine their business by leveraging the power of AI. He also works with Google's AI teams to drive new technologies and capabilities that address customer needs. 

Ashwin is a distinguished AI researcher, technologist, and entrepreneur. Prior to Google, he was Senior Manager of AI Science for Amazon Alexa. He led cross-functional R&D initiatives to create advanced Conversational AI technologies for intelligent agents, including the university-facing Alexa Prize competition. 

Before that, Ashwin managed the Interactive Intelligence research area at Xerox PARC, creating PARC's Digital Health program and leading a team to invent new behavior change technologies to help people adopt healthier lifestyles. He was a professor in the College of Computing at Georgia Tech and director of the Cognitive Computing Lab, and is now an adjunct professor there. He has co-founded multiple startups, including OpenStudy (acquired by Brainly), an online social learning network, and Enkia (acquired by Sentiment360), which developed AI software for social media applications. 

Ashwin specialises in connecting science, technology, product, and business. He received his PhD from Yale University in 1989, his MS form University of Illinois in 1984, and his BTech from IIT Delhi in 1982. He has published two books and over 100 scientific articles in international forums. He is an experienced public speaker and has given several keynotes, distinguished lectures, and a TED talk. 

He is a closet anthropologist and loves travel, people, and culture. 

Brendan Witcher

VP, Principal Analyst


Brendan serves digital business strategy professionals. He is an expert on eCommerce business, consumer behaviour, and technology trends in the digital engagement space. He is also an authority on technology developments that affect both online and offline commerce industries, as well as vendors that help deliver today's leading strategies and tactics in digital excellence.

In his research, Brendan covers such consumer-oriented, cross-vertical topics as eCommerce trends, personalisation, omnichannel, customer experience management best practices, engagement strategies, and conversion optimisation. Brendan applies this knowledge to numerous industries and spends most of his time consulting with companies that are at the forefront of dealing with digital disruption.

In addition to keynoting at global industry events and advising executive teams on digital strategy, Brendan is sought after for comments and insights by industry media such as Bloomberg, CNBC, NPR, PBS, The Economist, The Wall Street Journal, Time, and USA Today.

Vince Reffet

Red Bull Athlete

Soul Flyers

Vince Reffet is one half of the Soul Flyers, a duo who have led the way in the world of aerial adventures for well over a decade. Together with his partner Frederic Fugen, he delivers extraordinary, gravity-defying feats to spectators around the world.

From an early age, both boys were introduced to the multidimensional aerial world, as both their parents were veterans of the sky. In 2000, Vince, keen to follow in his parents’ footsteps, made his first solo jump.

In 2002, he joined the French national Freefly team. During the 2004 World Championships in Brazil, the Soul Flyers became the Freefly World Champions. They won gold at two further World Championships in 2006 and 2008. The duo was undefeated from 2004 to 2009. In that time, they ventured into BASE-jumping, canopy piloting, extreme landings, wind tunnel skydiving, wingsuit flying and speed riding.

Both athletes have had a number of film and television roles and now mentor other elite skydivers. In 2015, Reffet also became a protégé of 'Jetman' Yves Rossy, when he was invited to fly like a superhero in a twin formation flight with the Jetman jet-powered wings, soaring up to 200kph over the Burj Khalifa, The Palm Jumeirah, and the Liwa desert.

Beth Horn

Industry Head, UK Retail and Restaurants


Beth Horn helps to lead the retail & restaurants business in the UK for Facebook.  In her time at the company, Beth has overseen client relationships and growth for fashion, luxury, apparel, specialty, department stores, home goods, and home improvement retailers, with the last seven years spent leading the US retail business.  She partners with the largest retailers in the world to help them acquire new customers, increase loyalty, grow ecommerce revenue, drive in store foot traffic and sales, and measure the efficacy and impact of their marketing programs.

She has spoken on marketing and the future of retail at events including TedXYouth@HotMetalBridge,, SMX Social, Retailology, NextPoint, StorePoint, RetailLoco, CohereOne, Retail Innovation Lounge at SXSW, Lucky Magazine Fashion & Beauty Bloggers Summit (FABB), and the Facebook Retail Executive Summit.  Prior to joining Facebook in 2011, Beth worked in search engine marketing at Efficient Frontier, where she oversaw paid search for Expedia, Microsoft, and Intuit. She began her career in retail in 2003 with in New York.  A recent transplant to London, Beth is an honors graduate of Stanford University.

Rob Feldmann



With an extensive background in Online Media, Music and Mergers & Acquisition, Rob Feldmann has been involved in BrandAlley since its inception in 2008. 

Rob worked for News Corporation from 1998 in a variety of roles, starting as the CFO of its Global Music Group before moving into a Pan-European role as Mergers & Acquisitions Director providing financial, operational and strategic guidance.

In mid-2009 Rob became CEO of and under his leadership the business has achieved its position as the UK’s market leading fashion private sales site. Rob led an MBO of BrandAlley in January 2013 and continues to push the business forward with strong leadership and innovative ways of working, with the focus on being a “mobile first” company. 

BrandAlley UK works with top designer and high-street brands including Hugo Boss, Joseph, Reiss, J Brand, Ted Baker, Hobbs, Aspinal of London, Radley, Hackett, Karen Millen, FitFlop, and many more.

2018 has seen an exciting period growth at, with the business acquiring leading homeware and beauty etailer Achica. Customers now benefit from a full range of leading brands available on both Achica and BrandAlley, with 15 new designer sales launching each day offering up to 80% off homeware, clothing, footwear, accessories and beauty.

Alexandra Simion

Head of Marketing


Alexandra works as the Head of Marketing at, the largest flash sale e-commerce site for fashion, homewares, beauty, accessories and kidswear. She is leading a smart and talented marketing team, setting the brand’s acquisition and CRM strategies. A creative problem solver and strategic thinker, Alexandra has extensive experience in the field with the majority of her time spent in digital marketing and communications. 

BrandAlley UK works with top designer and high-street brands including Hugo Boss, Joseph, Reiss, J Brand, Ted Baker, Hobbs, Aspinal of London, Radley, Hackett, Karen Millen, FitFlop and many more.

2018 has seen an exciting period of growth at, with the business acquiring leading homeware and beauty etailer Achica. Customers now benefit from a full range of leading brands available on both Achica and BrandAlley, with 15 new designer sales launching each day offering up to 80% off homewares, clothing, footwear, accessories and beauty.

Chris Pearce


TMW Unlimited

Chris cut his teeth in advertising at J. Walter Thompson and went on to found both the integrated agency HHP&B and creative agency Blowfish. As CEO, Chris focuses on setting the vision and raising the profile of the agency, as well as engaging the management team to deliver outstanding work and results on behalf of clients.

Jens Pytlich

Digital Marketing Manager

Salling Group

Jens works as the Digital Marketing Manager at Salling Group, Denmark's largest retail group with more than 53,000 employees and 1.500 stores across 8 brands and four countries generating more than 60,000 Million DKK annually. In his role, he manages the content, insights, and data analysis teams to help influence this historic brand's marketing strategy. Before joining Salling Group, Jens worked for eBay Classifieds Group on digital marketing, data analysis and strategy.

Matt Hayes

CEO and Co-Founder


Matt Hayes is the Co-Founder and CEO of Kickdynamic, an open time technology that enables brands to automate and personalise their email with engaging and relevant content. Matt is an email expert with over 12 years experience managing email and marketing campaigns globally.

Rob Rebholz

Managing Director


Rob Rebholz is managing director of optilyz, a leading European offline mail software. Before running optilyz, Rob built several companies for Rocket Internet and accompanied the internationalization of other ventures. He started his career as a management consultant at international top management consultancy A.T. Kearney. Rob holds degrees from UCLA and WHU Beisheim.

Scott Jonsmyth-Clarke

Group CRM & Digital Communications Manager

Sally Beauty

Scott is the Group CRM & Digital Communications Manager for Sally Beauty Europe, an operating division of the US-based Sally Beauty Holdings Inc., the largest distributor of professional beauty products in the US. 

At Sally Beauty, he is responsible for identifying and quantifying growth opportunities via CRM activity, including acquisition strategy and retention/customer value growth strategy for each route to market across Europe. Leading the development of an over-arching contact strategy for brand-led CRM, including developing a Next Best Action approach to messaging & offers using AI-driven technology.

He also works closely with senior stakeholders to develop customer-centric contact strategies and across all 121 communications. 

Dan Stone

Email Strategist

Return Path

Dan is an Email Strategist at Return Path. He has over 10 years' experience, starting off in the publishing sector before taking the leap into online retail. His passion is in personalisation, one-to-one marketing, and deliverability. Dan received the IDM award in Email Marketing in 2012. A big music festival fan, you'll find Dan spending most of his summer in a muddy field in and around the English Countryside. 

Priyanka Roy

Senior Manager, Technical Account Management

Return Path

Priyanka is a Senior Manager at Return Path and heads up the Northern European Technical Account Management team. She has over 15 years of experience, starting off in the insurance sector, moving on to IT and has been at Return Path for the last 7 years. She is also a self-professed email and data geek. Priyanka received her IDM award in Email Marketing in 2013. In her free time she loves to read, cook and travel.

Stefan Hofmann

Managing Director

Outletcity Metzingen GmbH

Dr. Stefan Hoffmann is Managing Director at Outletcity Metzingen GmbH – one of Europe’s Biggest Premium & Luxury outlets with 4 million visits offline and 25 million visits online. He joined the company 7 years ago to launch –a closed online shop – which was a first step towards an omnichannel strategy and a unique move within the outlet sector, for Outletcity Metzingen is the first outlet across the globe to have launched an own–operated online shop. Currently, Outletcity Metzingen is focusing on an integrated omnichannel strategy in order to combine online and offline business units. An end-to-end customer journey, integrating all touch points of national and international guests, is the centerpiece of this strategy. Before he joined Outletcity Metzingen, Dr. Stefan Hoffmann co-founded and ran VOD platform Maxdome as Managing Director. He has a wealth of experience of nearly 25 years working for several digital businesses (United Internet, 1&1, O2, SupplyOn, ProSieben-Sat1).


Claudia Oswald 

Head of Online Marketing & CRM

Outletcity Metzingen GmbH

As Head of Online Marketing & CRM of OUTLETCITY METZINGEN GmbH Claudia Oswald is creating a holistic omni channel user experience. She is part of the OUTLETCITY.COM founders team who launched the first online shop within the brick and mortar outlet business in 2012. From the beginning she established a strong performance based digital marketing strategy which succeeded in an annual growth of 30% on average and a high quality customer base. The challenge now is to collect offline customer data and integrating it in order to build a personalized customer-centric marketing approach across all omnichannel touch points. Claudia has acquired a broad expert knowledge in international digital marketing. Before joining OUTLETCITY METZINGEN she worked as an Account Director at Universal McCann and Reprise Media in London and was co-founder of her own e-commerce business.

Cesar Vidal

Digital Marketing Manager EMEA

KitchenAid Europe

Cesar is Digital Marketing Manager EMEA (Small Domestic Appliances) at KitchenAid Europe, part of the Whirlpool Corporation. 

His first duty was to build KitchenAid's entire digital strategy and department from scratch.

He now manages the content marketing strategy, eCommerce, data, CRM and social media for over twenty markets.

KitchenAid's current focus is on developing an integrated, omnichannel digital strategy in order to combine online and offline business.

This involves partnering with the largest KitchenAid retailers throughout Europe to help them acquire new customers, and develop loyalty and retention strategies for existing consumers.

Before joining KitchenAid, Cesar ran the Online Quality Assurance team at Sony Europe and managed the regional website office for Sony Corporation.

Elina Sheikh

Digital Marketer

Brandsdal Group

Elina is a digital marketer at Brandsdal Group.

More specifically, she is responsible for all marketing activities in, the largest online distributor of beauty products in Norway. This involves managing content marketing, influencer collaborations, CRM activities, CPC and social media. She is also the head of e-mail marketing and ensures that all the brands within Brandsdal Group continue to acquire new leads and assess various retention strategies for existing consumers.

Jonas Jahnsson

Marketing Specialist 

Brandsdal Group

Jonas works as a marketing specialist at Brandsdal Group. He is creating growth in all channels and loves creating value for both customer and business. Jonas works close with IT on technical implementations and features and have a lot of experience with email, email deliverability, CRO, and UX.

Mark Sherwood

Head of CRM & Trading


Mark is Head of CRM & Trading at BULK POWDERS®, one of the fastest growing ecommerce businesses in the UK and regularly in The Sunday Times Virgin Fast Track 100. Mark has spent all of his career working in D2C ecommerce businesses and is a self-confessed spreadsheet & data geek! He loves to utilise data to communicate and engage with customers at a level which is unique to each individual.

At BULK POWDERS® Mark is responsible for developing and implementing the global CRM strategy across 13 countries. The Sports Nutrition market is extremely competitive and CRM is an area which enables BULK POWDERS® to differentiate from its competitors. Over the last 24 months Mark has overseen a change in CRM approach which had led to the company being voted number one for email/CRM in a recent bench mark report of one hundred top companies.

Sander van Bladel

Director of Marketing


Sander van Bladel is the Director Marketing of Lesara, an Agile Retailer founded in 2013 in Berlin, Germany, that is selling affordable and trend focused fashion and lifestyle products.

Sander studied Financial Economics and Financial Law and worked at Rocket Internet before joining Lesara, where he became responsible for the Benelux markets in 2015.

He eventually transferred to the operational side of the business as Director Sourcing in the company’s 2nd office in Guangzhou, China, before returning to Lesara’s headquarter in Berlin where he is now in charge of the international Marketing strategy and team across all 24 countries.

Maria Flores Portillo 

General Manager UK


Maria Flores Portillo recently joined Persado as a General Manager in the UK, with a wealth of experience in the digital industry, where she's spent the most part of her career and waking hours. Maria joined Persado from Ooyala, where she built a Programmatic Advertising business from the ground up and played a leading role during the Videoplaza acquisition - she left the business as VP of Business Development, Channel Sales and Ad technology. Prior to that, Maria was a Strategic Partnerships Manager at Google, working with large media and brand companies across Europe to expand their advertising business, and a Senior Marketing Manager at EE, the largest and most advanced mobile communications company in the UK.  She holds an MSC in Mobile and Satellite Communications from the University of Surrey and Superior Degree in Telecommunications Engineering from Universidad Publica de Navarra.


Nicola Spooner

VP of Strategy 


Nicky Spooner is a Multimedia Native. She is VP of Strategy at Unruly and her career has spanned Newspapers, Magazines, Online and Mobile advertising, Prior to Unruly she worked on the Comms Solution team at Weve, the Mobile Joint venture in the UK between O2, Vodafone, and EE . 

Michael Doyle

Head of Marketing

City Beach

Mike Doyle is the Head of Marketing for City Beach, Australia’s largest independent fast fashion retailer in APAC. Like you, Mike has seen the world of marketing and communications totally transform since he moved into the space (and Australia), some 15 years ago. Has modern marketing thrown out the rules? Will the pace of the communications space leave us all behind?  What does it take to rise to the top (heck, is there even a way to know if you’re already there?) Mike seeks to find the answers to these questions, and many more, at the bottom of endless cups of very strong coffee (and the occasional tequila).

After moving to Australia some 15yrs ago, this ‘token Canadian’ spent quality time as the marketing spirit behind some of Australia’s most exciting start-ups (RedRoomDVD and BuzzNumbers) as well as working in-house or agency side with some of Australia’s most iconic brands (City Beach, Topdeck, Penrith Panthers, Hungry Jacks, Disney, Coca-Cola APAC and many more). He’s the first to say that marketing is a team sport – and notes that he has had both the luck and honour of leading some truly inspired, motivated and innovative teams to deliver all of the spectacular results he’s not always able to share (refer to tequila above).

Mike Cheng

Head of Digital

City Beach

Mike heads up digital for City Beach, Australia largest surf, skate and fashion omni channel retailer foot printing over 70+ stores & showcasing over 300+ brands from Adidas, Stussy, Billabong, Rip Curl, Levi’s, Gopro, Calvin Klein, Oakley, Nike, Vans and growing.

He leads a team of highly skilled marketing ‘unicorns’ across all things digital with an emphasis on unified commerce and customer lifecycle.  As an old school web data advocate (remember Urchin and ‘page hits’?), Mike attributes his team’s achievements & success to being data driven with the purpose of driving insights, innovation and change into the business.

Raj Balasundaram

VP of Solutions & Strategic Services


Raj is a digital marketing evangelist and Artificial Intelligence Marketing (AIM) advocate. He runs the global solutions and innovation teams for Emarsys, and is responsible for working with customers to translate their brand strategies into consolidated digital approaches. As a trusted advisor for leading marketers, he has successfully helped companies around the world to leverage their digital platforms and data to differentiate themselves from competitors and achieve superior financial results.

Anna Bray

UK Marketing Lead

Shopify Plus

Anna is the UK Marketing Lead for Shopify Plus; the commerce platform for high-volume high-growth merchants. Prior to Shopify, Anna worked with a range of brands, from Gumtree and IBM to innovative startups like Opendesk, to drive awareness and growth.

Tim Sumner

Solutions Engineer

Shopify Plus

Tim is a Solutions Engineer at Shopify Plus, focussed on providing creative technical solutions to help merchants grow bigger faster. 

James Hawkins

Business Development Director


James is a Business Development Director at Zmags, working closely with prospective customers to build relationships and help them to overcome any content related challenges they may have.

During his time in the industry James has spent many hours speaking to retail brands all over the globe in an effort to understand the attitudes and habits of today’s shoppers and the challenges these habits pose to the modern e-commerce business.

Outside of the office, James is a keen triathlete and can be found running around Richmond Park, holding up traffic on his bike or splashing around in a lake somewhere.  

Mark Adams

VP and General Manager, Europe


Mark Adams is VP and General Manager for BigCommerce Europe. Previously Mark held leadership positions at leading commerce consulting firms eComp Consulting and Portaltech where he led strategic IT and commerce initiatives on behalf of a wide range of retail clients

Emarsys Revolution 2018 London Speakers



9:00 am

Registration Opens

12:00 - 13:00


13:00 – 13:35

Welcome and Opening Keynote

Hear from Emarsys’ CEO Ohad Hecht as he explores the need for a consumer-first point of view. Also, learn more about Revolution Live! and what you can expect in the next 3 days of sessions.

13:35 – 15:15

Revolution Live! Sessions

Jo Malone, CBE, Founder of Jo Malone, Author:  Recognised for her industry expertise, Jo regularly shares her brand building experience with audiences around the world, highlighting her entrepreneurial journey and how she intends to change the way the world wears fragrance for a second time.


Brendan Witcher, Principal Analyst, Expert on E-commerce, Consumer Behavior, and Tech: Hear from this top analyst from Forrester as he explores the customer brand relationship and how personally relevant, value-added, individualised interactions lead to better customer experiences and customer retention.

15:15 – 16:00

Coffee Break and Networking

16:00 - 18:00

Revolution Live! Sessions

Ashwin Ram, AI, Researcher, Entrepreneur, Technical Director of AI, Google: A leader and pioneer in applied research at the intersection of cognitive AI and social computing, hear from this leading expert about the future of AI in marketing. 


Nicola Spooner, VP of Strategy at Unruly: Learn about the connected home and how AI, voice, AR/VR, and IoT are transforming the way consumers can engage with brands – and how brands can market to consumers.


Raj Balasundaram, VP of Solutions & Strategic Services, Emarsys: Hear from Raj about the vision for the Emarsys product and how it will help marketers be consumers first in this consumer-driven world. 

18:00 – 20:00

Revolution Live! Sponsor Happy Hour

Join us for a happy hour put on by our generous sponsors. Network with marketers like you from around the world and make connections that will last a lifetime.


Private Evening Events

Don’t miss out on the chance to join us in evening dinners out and about in beautiful, exciting London!


At the heart of Central London, Park Plaza Westminster Bridge is just a short walk away from the Houses of Parliament, Big Ben, and much more.

Park Plaza Westminster | London

Conveniently situated on London’s South Bank, Park Plaza Westminster Bridge London has it all—from contemporary design throughout its 1,019 rooms and suites to ideal amenities like the on-site Mandara Spa and a 15-metre swimming pool. Enjoy views of nearby Big Ben and the London Eye from the hotel, and take advantage of the proximity to other famous attractions like Westminster Abbey, The London Dungeon and the SEA LIFE London Aquarium. Waterloo and Westminster stations are about a five-minute walk away, too, which means getting around the city couldn’t be easier.

Join the Revolution

Check out some of our favorite moments from our latest Emarsys Revolution events.

Don't miss your chance to join us this year!

Experience Revolution Berlin

Get an inside look at everything that happened - from our inspiring keynotes to our dance parties - at Revolution 2017 in Berlin. 

Win a Tandem Skydive

Watch Vince Reffet as he announces a once in a lifetime opportunity for Revolution attendees the best way he knows how - by jumping out of a plane at 4,000 meters up in the air. 

Revolution Las Vegas

Check out our Revolution event at TopGolf in fabulous Las Vegas where we heard from industry experts from top brands. 


Glimpse of Revolution 2017

Berlin, October 23 - 24, 2017

2017 Participants

How it was

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